Mullins, September 2026-Anderson Brothers Bank is proud to announce the promotion of Michele Rogers to Assistant Vice President, CFMP Project Manager. In this role, Michele will continue to coordinate marketing initiatives that connect the bank with its customers and communities.
Michele’s promotion recognizes her continued professional growth and expanding leadership responsibilities within Marketing. Over the past year, she has played an integral role in project management and the development and execution of strategic marketing initiatives.
In her role, Michele helps coordinate the bank’s marketing campaigns and works across multiple areas to bring projects, people, and timelines together. Her responsibilities are expanding as Anderson Brothers Bank continues to strengthen customer-focused communications, including financial education, fraud awareness, and customer messaging, while preparing for changes in how consumers search for and evaluate financial institutions.
“Michele has a special ability to take a vision and help turn it into an organized plan that moves forward,” said Susan Grant, Vice President, Marketing Director of Anderson Brothers Bank. “Over the past year, I have watched her grow tremendously in her project management and leadership abilities. What I appreciate most is that she understands that good marketing is not simply about promoting a bank—it is about communicating information that is useful, relevant, and builds trust with the people and the communities we serve. I’m very excited for Michele and believe this promotion is a well-earned recognition of the responsibility she has taken on and the value she brings to our team and Anderson Brothers Bank.”
Michele will continue to help advance the bank’s marketing strategy as it expands its customer education and awareness efforts and prepares for an evolving financial marketplace, including changes in digital search and artificial intelligence that are influencing how consumers find financial information and select financial providers.
Her leadership will also support the Marketing Department’s continued evolution toward a more strategic, coordinated approach to communicating the Anderson Brothers Bank brand and supporting the bank’s long-term growth.
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About Anderson Brothers Bank
Anderson Brothers Bank is a full service community bank offering a complete range of competitive loan services and deposit products. Founded in 1933, this family-owned bank blends the elements of traditional personal service, local market awareness, and advanced technology to meet the financial needs of its customers. Anderson Brothers Bank offers 26 branches conveniently located in 19 communities throughout the Pee Dee, Coastal and Low Country regions of South Carolina. The bank’s main office is located at 101 North Main Street, P.O. Box 310 in Mullins, South Carolina. For additional information about Anderson Brothers Bank, call (843) 464-6271 or visit ABBank.com.